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The Reason Why Most Athletic Programs Are Doing It Wrong

Determining value and cost: identifying the metrics to quantify cost, value and ROI in sports participation. Show me the worth!

Accountability is the glue that ties commitment to results. Trust is the glue that holds the coach-athlete relationship together.

As stewards of athletic programs, Athletic Directors (ADs) play a crucial role in ensuring the holistic development of student-athletes. One key aspect of this responsibility is evaluating coaching performance, and this process is undergoing a transformative shift.

In our study, we flipped the use of technology so that rather than a coach being the gatekeeper and interpreter of the technological information, they were provided with oodles of information regarding athletes’ performance that they hadn’t otherwise considered.

Leading when there is no solution in sight can be a challenging but essential aspect of leadership. In many situations, leaders must navigate uncertainty and ambiguity. Here are some strategies and principles to consider...

In the dynamic realm of athletics, the role of an Athletic Director is akin to that of a Chief Executive Officer (CEO) steering a corporate ship. Beyond the roar of the crowd and the victories on the field, the organizational intricacies and leadership responsibilities mirror those found in the business world.