Athletic Director Snapshot - myPerforma: Athletic Relationship Management System

The myPerforma system aims to solve the problem of ineffective post-game speeches in sports. The technology platform designed to help athletic directors improve team performance by tracking and analyzing "Mindset Performance Indicators" (MPIs). 

MPIs, collected through post-game reviews, assess intangible aspects of performance like attitude and confidence. The system aims to provide a universal method for evaluating and improving performance across various sports, offering real-time performance monitoring and data analysis for athletic directors. 

Its pricing model caters to different organizational sizes, and the platform boasts trials across seventeen sports and a robust feature set.

The platform's core philosophy aligns with Peter Drucker's emphasis on measuring what needs to be improved. The traditional approach of coaches delivering immediate "wrap-up" speeches after games is flawed and fails to adequately address the need for athlete self-reflection, data-driven insights, and a shared understanding of performance.

Here's how myPerforma impacts coaching, athlete development, and organizational success:

• myPerforma is a technology platform that provides athletic directors, coaches, and teams with performance reviews through a tool called MPI (Mindset Performance Indicator).
• MPIs are electronic sports records that include ratings, attributes, and hindsight notes. They are assessed by athletes, coaches, referees, and fans after a game or contest.
• The platform is compatible with 17 different sports and aims to improve performance by tracking data and facilitating communication.

Impact of myPerforma

• For Coaches:
  • myPerforma helps manage multiple athletes with limited time.
  • It acts as a "grading scale" for coaches, who often lack traditional classroom tools.
  • The platform provides insights into team performance character, culture, and identity.
  • It helps improve coach and athlete development and preparation.
• For Athletes:
  • It encourages athletes to engage in self-reporting and reflection through RECAP (Reflective Evaluation Conversation About Performance).
  • It helps athletes understand the "why" behind individual and team performance.
  • Athletes learn consistent methods for improvement.
• For Organizations:
  • myPerforma allows athletic directors to monitor performance in real-time across the entire organization.
  • It provides a central core for community and collaboration.
  • Athletic directors can discover common data trends across different sports, teams, and levels.
  • The platform helps improve performance health for each individual.
  • It provides a universal system to monitor and measure character, culture, and identity.
• Overall, myPerforma emphasizes the importance of mindset in athletic performance.
  • It tracks key "intangibles" such as attitude, confidence level, competitive mindset, and perception.
  • This focus on mindset aligns with the idea that "You Improve What You Track. You Get Better Where You Measure".

Additional Insights

• myPerforma is based on the "What Drives Winning" model and uses cognitive behavioral therapy (CBT) principles.
• The platform offers different pricing models for colleges, high schools, and club sport programs.
• myPerforma has been trialed across 17 sports and is currently in its fourth version.

By tracking and analyzing performance data, fostering communication, and promoting a focus on mindset, myPerforma aims to drive positive change for coaches, athletes, and organizations alike.

myPerforma’s Athletic Relationship Management (ARM) tool for Athletic Directors (ADs) is a comprehensive solution that simplifies performance management, HR functions, and engagement for athletes, coaches, officials, and fans. Positioned as a transformative platform, myPerforma addresses key challenges faced by ADs, such as managing administrative complexity, fostering meaningful relationships, and driving organizational growth while saving time and money. Here’s how it solves these challenges under its three main pillars: Connect, Discover, and Engage.

Connect

• Centralized Communication Hub: myPerforma integrates communication tools to streamline interactions between ADs, coaches, athletes, and the broader community, minimizing miscommunication and delays.
• Automated Scheduling & Compliance: The platform automates tasks like game/event scheduling, eligibility checks, and compliance management, ensuring smooth operations without the administrative burden. Competitors like Aktivate emphasize similar features but myPerforma's seamless usability sets it apart.
• Enhanced Collaboration: Enable coaches and staff to share performance insights and real-time updates, fostering better collaboration and quicker decision-making (addressing pain points identified by platforms like DragonFly Athletics).

Discover

• Data-Driven Insights: The ARM tool uses performance data, including Mindset Performance Indicators (MPIs), to give ADs actionable insights into athlete and team progress. This empowers ADs to identify trends and make informed decisions.
• Comprehensive Reporting: Generate detailed reports on performance, compliance, finances, and community engagement, providing a transparent view of program effectiveness. These analytics are key to justifying budgets and improving outcomes.
• Continuous Monitoring: By tracking mindset pathways and behavioral trends, the tool ensures ADs stay informed about team and individual dynamics, a critical feature missing in many other platforms.

Engage

• Enhanced Experience for Stakeholders: myPerforma provides tools to improve athlete engagement, support coach development, and build community support, making stakeholders feel valued and invested in the program.
• Community-Focused Features: It includes modules for fan and official interaction, such as event updates, ticketing, and feedback mechanisms, promoting inclusivity and support for the program.
• Cost-Effective Solutions: By reducing manual processes and consolidating multiple functionalities into one tool, myPerforma saves districts and schools both time and money, similar to solutions like Aktivate but with enhanced focus on fostering transformational relationships.

Key Benefits for ADs

• Time Savings: Automation and intuitive design reduce hours spent on administrative tasks.
• Financial Efficiency: Transparent budgeting and performance-based insights help optimize resource allocation.
• Program Growth: The focus on mindset and performance fosters a culture of continuous improvement, enhancing overall program success and sustainability.

By combining cutting-edge technology with a focus on relationship management, myPerforma distinguishes itself as a vital tool for Athletic Directors. It not only addresses operational pain points but also ensures long-term engagement and success across the athletic ecosystem. For more details on how competing platforms function, you can explore solutions from RankOne, DragonFly Athletics and Aktivate.

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