Athletes

In the dynamic realm of athletics, the role of an Athletic Director is akin to that of a Chief Executive Officer (CEO) steering a corporate ship. Beyond the roar of the crowd and the victories on the field, the organizational intricacies and leadership responsibilities mirror those found in the business world.

You may not realize it but these two things, perception and perspective, literally determine the results in every aspect of your life.

Example of an observation (left) describing one behavior of solo travelers and an insight (right) a revelation about why solo travelers behave in a certain way

Coaches Should Stop Having Post Game Talks - Here’s Why

As a coach, one of the most critical aspects of creating a positive and thriving team environment is the ability to balance authority with humility.

Every ripple of success in athletics begins with a single investment: feedback.

By introducing athlete-reported performance reviews after games and competitions, athletic directors have the opportunity to revolutionize the way their programs function, fostering a more transparent, accountable, and athlete-centric approach.